About Us
THE ARMY PAINTER MISSION
Playing games with painted miniatures is more fun and immersive. It brings the battles fought and narratives forged to life right in front of you on the gaming table! The Army Painter was founded to help gamers of all types have more fun playing. Having painted miniatures using high-quality products, that are affordably priced, and perfect for the job. All designed to make painting fun, easy, and fast. Win back those hours at the hobby desk. Get More Time for Gaming!
THE ARMY PAINTER STORY
The Army Painter is the brainchild of Bo Penstoft and Jonas Færing. Veterans with many years in the wargaming and hobby industry. The two teamed up to launch the original Quickshade Dip. It is the first ever speed painting solution to be brought to market. The beginnings of what would become The Army Painter. Quickshade was an instant success, and the company would then go on to produce other groundbreaking and top-quality products and ranges. The Army Painter on their path to become an industry innovator and leader.
THE ARMY PAINTER EVOLUTION
Since 2007, The Army Painter has grown from a two-person startup with one product to a complete hobby company with nearly 80 employees in a new state-of-the-art production facility in Skanderborg, Denmark. A far cry from filling Quickshade tins from a tiny red barn in Bo’s backyard. The Army Painter Colour Lab has gone on to develop several key products and ranges. All designed to help new and experienced gamers bring their gray plastic sprues to life. From the first clip to the final layer of paint – and everything in between.
THE FOUNDERS
BO PENSTOFT
A veteran of the hobby and games industry, Bo’s resume includes 10 years for Games Workshop, the last 6 years as their Northern European Head of Marketing. In 2007, Bo took a chance and started his own company along with Jonas Færing. It all started with a little tin of Quickshade and has grown into an industry-leader for paints and accessories. We like to think the chance paid off.
Bo is a veteran gamer and is very active on the tournament scene. With the invention of Quickshade, he rarely fields the same army twice and is often chasing the meta sourcing the new overpowered units in whatever game he’s playing now.
JONAS FÆRING
Jonas has owned and run a series of highly successful retail stores in Scandinavia. This experience is widely used when he tests the quality, design, and usability of the company’s products with a keen eye on the demands of the customer and retailers. Since 2007, Jonas has worked hand-in-hand with our retailers to help them grow their businesses and serve their customers with The Army Painters range of products.
A centerpiece at industry trade shows, Jonas is a former Games Workshops ‘Eavy Metal master painter and has put his painting knowledge to work in the development of our Warpaints, Quickshades, and more.